LIA is the AI CRM that brings together leads from WhatsApp, Instagram, Facebook, web and email. It records every opportunity, organises it, prioritises it, assigns it to the right rep, automates follow-up and analyses your sales data to recommend concrete actions.
Use LIA as your company's CRM, or connect it to the system you already have.
AcquisitionWhere opportunities come from: campaigns, posts and forms that send enquiries to your company.
ChannelsWhatsApp, Instagram, Facebook, web and email in one place, with the full history of every contact.
LeadsEvery enquiry is recorded as an opportunity, with its interest, its context and its priority.
RepsWho owns each opportunity, what they have done and what is still pending across the sales team.
Follow-upTasks, reminders and re-contacts so no opportunity is left without an answer.
PerformanceHow the team is doing: response times, conversion by channel and the stages where opportunities are lost.
What is a CRM with artificial intelligence?
A CRM with artificial intelligence centralises your sales information and uses AI to interpret conversations, organise opportunities, prioritise leads, automate tasks and help the team decide what to do next.
Unlike a CRM that only records data, LIA applies artificial intelligence across the whole sales process: from the moment an enquiry arrives through to assignment, follow-up, analysis and reactivation.
Captures
Takes in data from conversations, forms and sales channels.
Understands
Reads intent, context, priority and status.
Acts
Assigns, alerts, creates follow-ups and recommends next steps.
LIA covers the whole sales cycle
From before an opportunity arrives through to follow-up, measurement and reactivation.
An opportunity always follows the same path: it arrives from a channel, it is recorded and prioritised, it is assigned to a rep, it is worked, and its outcome returns to the system to improve the process.
Tap any block in the diagram to see the detail
WhatsAppDirect enquiries to the main sales channel.
InstagramMessages and comments that turn into opportunities.
FacebookEnquiries from posts and ads on the platform.
WebForms and enquiries from your company's site.
EmailEmail enquiries that enter the same sales flow.
I get too few opportunities
LIA's partner ecosystem helps connect lead generation with sales information to improve the volume, the targeting and the quality of opportunities.
Hi! Let me walk you through how it works and what options we have.
Calculates the lead score
Conversation
Source channel
Responsiveness
High priority
Priority is built from what the person answers, the channel they wrote from and how responsive they are.
Direct assignmentThe opportunity goes to a specific rep according to the criteria you define.
By shift
By product type
By both criteria
EjemploPrimero se separa por producto y después por horario, hasta llegar al vendedor que corresponde.
Oportunidad
Se separa por producto
Producto A
MañanaVendedora 1
TardeVendedor 2
Producto B
MañanaVendedor 3
TardeVendedora 4
Y después por horario
Lead poolThe opportunity is visible to the team and whoever takes it first works it.
Authorised reps
Visible to the team
First to take it
EjemploLa misma oportunidad le llega a todo el equipo y la gestiona quien la toma primero.
Oportunidad disponible para el equipo
Vendedora 1Disponible
Vendedor 2La toma
Vendedora 3Disponible
Reminder examples
This opportunity has gone 48 hours without a reply.
The agreed quote is still pending.
The client asked to be contacted next week.
With the data in one place you can ask
Which channel brings the best quality opportunities.
Which campaign brings volume but does not convert.
At which stage most opportunities are lost.
Which rep needs support and at what part of the process.
Detail · Acquisition
Campaigns and posts send enquiries to the channels where your company answers.
Every enquiry is recorded as an opportunity without the rep having to write it down: contact details, source channel and date are all kept.
LIA reads the reason for the enquiry and identifies the product or service of interest.
Detail · Reply and scoring
LIA answers messages automatically as soon as they arrive, without the team having to be available at that moment.
While it talks, it builds the opportunity's lead score: it weighs what the person answers, the channel they wrote from and how responsive they are.
Both things happen at once, so the opportunity is already prioritised by the time it is assigned.
Detail · Assignment
LIA distributes opportunities according to the rules available and configured for your sales operation.
It can also leave them in a shared pool, where the first rep to take one starts working it.
The operation is not tied to a single phone and does not depend on one person being available.
Detail · Rep
The rep opens the record with the contact's full history, the stated interest and the priority already calculated.
There is no need to reconstruct the conversation or dig through a phone for what was said before.
They know what to do next because the suggested action comes with the opportunity.
Detail · Follow-up
What was discussed and what is still pending is recorded, with notes and tasks tied to the opportunity.
The team is notified when it is time to pick the contact back up.
LIA flags opportunities that have gone too long without progress and suggests which ones are worth returning to.
Detail · Improvement
What happened with each opportunity adds to the metrics by channel, campaign, rep and stage.
With that full history you can answer concrete questions about the sales operation.
The analysis turns into priorities and recommendations for the team, not just a report.
Diferencial de LIA
Why is LIA an AI sales manager?
Because it does not just organise information: it analyses what is happening and helps you decide what to do next.
LIA proactively analyses your company's sales data to spot risks, opportunities and patterns. It does not stop at showing statistics: it turns information into priorities, recommendations and concrete actions to improve the team's performance.
Watches
LIA tracks what happens with:
Leads
Reps
Channels
Campaigns
Follow-ups
Pipeline stages
Analyses
It can detect:
Leads with no reply
Opportunities going cold
Performance gaps
Channels with better quality
Campaigns with volume but low conversion
Segments with more potential
Stages where opportunities are lost
Recommends
It can suggest:
Which leads are worth re-contacting
Which opportunities to prioritise
Which rep or process needs attention
Which campaign should be reviewed
Which segment shows better results
Which sales action to take next
Acts
Depending on the setup available, it can:
Create tasks
Schedule follow-ups
Send alerts
Update information
Trigger re-contacts
Prepare actions for the team
A CRM shows you the data. LIA analyses it and helps you turn it into actions.
Examples of what LIA can flag
The texts below are illustrative examples of the kind of signal LIA produces, not real results from a company.
Example
This lead has gone 48 hours without follow-up.
Example
This campaign brings volume, but low quality.
Example
These opportunities are high priority.
Example
This segment increased its conversion.
Example
Recommendation: re-contact 14 opportunities.
Traditional CRM vs. LIA: from recording data to driving actions
A traditional CRM organises your company's data. LIA records it, keeps it up to date, analyses it and turns it into priorities and actions for the team.
Traditional CRM
LIA
Depends on manual data entry
Records information from the interactions themselves
The rep decides what to prioritise
Uses context and lead scoring to order opportunities
Tasks are created by hand
Generates notes, follow-ups and recommendations
Shows reports of what already happened
Detects situations and proposes next steps
Measures how many leads
Lets you analyse quality, progress and conversion
Information can end up scattered
Centralises channels, history and owners
Can depend on the rep's device
The operation is not tied to a single phone
The manager has to review everything by hand
LIA flags what needs attention
Deslizá para ver la columna de LIA
Your pipeline does not live on a phone
With LIA, sales management is not tied to a rep's phone and does not depend on one device being available.
LIA reduces manual work, gives visibility over the team and lowers the risk of losing opportunities for lack of a reply or follow-up.
One sales operation, better information for every team
The same sales data, arranged around what each team in your company needs to see.
Reps
Less manual work and more clarity on what to do with each opportunity.
Less manual work
Information recorded automatically
Notes and follow-up tasks
Lead scoring to know what to prioritise
Re-contact recommendations
Full history
Suggested next steps
An operation that does not depend on a single phone
Sales management
Visibility over the team and alerts on what needs attention.
Performance by rep
Pipeline visibility
Response times
Pending follow-ups
Alerts on opportunities at risk
Differences between team members
Strategic recommendations
Information to make decisions
Marketing
The real quality of each source, measured by progress and conversion.
Leads by channel
Leads by campaign
Leads by ad or post, where tracking is available
Quality of the opportunities
Conversion by source
Segments with better results
The link between acquisition and sales results
Marketing can assess the real quality of each source from how leads progress and convert, not only from what the rep believes.
People
Operational indicators to support and train the team.
Operational indicators per user
Follow-up compliance
Response times
Process adoption
Training needs
Performance over time
LIA provides information to support and improve the team. It does not make employment decisions on its own.
Swipe to see every team
LIA for marketing
When the rep says the ads bring bad leads and nobody can prove it
It is the same argument every time. Sales insists the leads from the last campaign are useless; marketing replies that the leads are fine and nobody works them. Both are talking about impressions, because the only hard data arrives when the deal closes or is lost, months later.
LIA measures the quality of each lead by what happens in the conversation, not by what the person who handled it believes. That way marketing knows what each post is bringing in while the campaign is still running.
What each post brought in
LIA records where every opportunity came from and shows how many leads each post, ad or campaign generated, how many progressed and what each one's conversion rate was. The comparison is between specific pieces, not whole channels.
Leads generated by each post or ad
Conversion rate of each piece
Comparison between campaigns in the same period
Quality is measured, not argued
Every lead is scored by its behaviour: what it asked, with how much intent, how far it got in the conversation. Marketing can see the average quality of what each source brings without waiting for the sale to close and without relying on the impression of the rep who handled it.
Scored by behaviour, not by perception
Average quality by source and by campaign
Available while the campaign is running
Broadcasts to whoever actually fits
LIA classifies the whole base by profile, interest and score. When a promotion goes out for a type of customer, you can segment and send it only to the contacts best qualified for that product, instead of sending the same thing to the entire list.
Segmentation by profile, interest and score
Targeted send to the right segment
Reactivation of contacts that went cold
Follow-ups that keep going on their own
Follow-up does not depend on someone remembering. LIA chains several contact attempts with the timings you define and runs them over WhatsApp, email or the app itself. When the person replies, the series stops and the conversation goes back to the team.
Several chained attempts with their own timings
Sent over WhatsApp, email or the LIA app
They stop on their own as soon as the person replies
With this, the argument about lead quality stops being settled by whoever is most convinced and starts being settled by looking at the same board.
An AI CRM centralises your company's sales information and applies artificial intelligence to it. It records every opportunity arriving from WhatsApp, Instagram, Facebook, web and email, reads the context of the conversation, classifies the interest, prioritises with lead scoring and assigns the opportunity to the right rep. It then automates follow-ups and analyses the results to recommend the next sales action.
What is the difference between a traditional CRM and LIA?
A traditional CRM depends on someone entering the data and then shows reports of what already happened. LIA records information from the interactions themselves, keeps it up to date and analyses it proactively. Instead of stopping at statistics, it detects opportunities without follow-up, performance gaps between reps and campaigns with low conversion, and proposes concrete actions to the sales team.
Does LIA work as a CRM, or can it integrate with the one I already use?
Both. Your company can use LIA as its CRM to manage leads, reps, follow-ups and results in a single platform. If you already have a CRM in use, LIA connects to it and adds the artificial intelligence layer: recording from the channels, lead scoring, assignment, automatic follow-up and sales analysis, without replacing the system your team already knows.
How does LIA help manage several reps?
LIA distributes opportunities according to the rules configured for your operation, and it also supports a lead pool where authorised reps take the available opportunities. Each rep receives the lead with its history and the suggested next step. Sales management sees the pipeline, response times, pending follow-ups and the performance differences across the team.
Does LIA bring WhatsApp, Instagram, Facebook, web and email together?
Yes. Enquiries arriving through WhatsApp, Instagram, Facebook, web forms and email are recorded in one place, with each contact's history unified. That keeps information from being split across devices and personal accounts: your company's sales operation is not tied to a single phone and does not depend on one rep being available.
Can LIA analyse sales data and recommend actions?
Yes. LIA analyses your company's sales data to detect opportunities going cold, leads with no reply, channels with better quality and pipeline stages where opportunities are lost. From that analysis it recommends what to re-contact, what to prioritise and what to review. Depending on the setup available, it can also create tasks, schedule follow-ups, send alerts and trigger re-contacts.
Let's look at how LIA fits your sales team
Tell us how your operation works today and we will show you how LIA can integrate with your current CRM or become your company's CRM.
No implementation fee.
Integration with or without an existing CRM.
Channels: WhatsApp, Instagram, Facebook, web and email.
