Sellink
Laguzzi accounting firmIntegration · WhatsApp
WhatsApp integration: chats and calls from the company number and each sales rep's number in LIA
LIA integrates with WhatsApp in two ways that can be combined: the corporate number, through the official WhatsApp Business API, and each sales rep's own number. The AI agent replies 24/7, every conversation is recorded as a lead qualified by purchase intent, and WhatsApp calls ring in LIA and are recorded and transcribed into the lead profile.
What LIA does with WhatsApp
What happens on the connected WhatsApp numbers no longer depends on each sales rep reporting it.
Shared number and each rep's number
LIA connects the corporate number through the official API and each sales rep's number. The company picks one option or combines both, and everything lands in the same inbox.
The AI replies and qualifies every chat
The conversational agent replies 24/7 with the company's information, and LIA qualifies each lead's purchase intent as hot, warm or cold with machine learning.
Alerts and re-contact
LIA alerts when a lead is waiting for a reply or goes past the inactivity time set by the company, and can re-contact it automatically.
WhatsApp calls in LIA
Calls ring in LIA and the first sales rep online answers, or they are answered automatically. They have voicemail and a "Call" button in the chat, and the recording and transcript are saved in the lead profile.
How it connects
LIA is a Meta Business Partner. A LIA engineer makes the connection during onboarding.
You choose how to connect
A shared corporate number, each sales rep's number or both, depending on how the team works.
The engineer connects the numbers
The corporate number is connected through the official WhatsApp Business API; each rep's number, with their permission.
Chats and calls arrive in LIA
From then on, every chat is recorded as a lead with its sales rep, and WhatsApp calls ring in LIA.
- WhatsApp calls need a number dedicated to the official API.
- Supervision reflects what happens on the connected numbers. Adding numbers or sales reps does not change the price.
Both ways to connect WhatsApp, in detail: multi-agent WhatsApp for sales teams.
To re-contact leads by segment: AI WhatsApp campaigns.
Other LIA integrations
They all end up in the same lead profile and the same reports by sales rep.
Instagram direct messages in the same inbox as WhatsApp, answered by the AI and qualified.
What LIA doesMessages to the Facebook page land in the inbox as leads, answered by the AI, with an owner and alerts.
What LIA doesWeb chat
Your website chat handled 24/7 by the AI, by text or voice, asking for the details you choose and routing to a sales rep.
What LIA doesThe AI answers lead emails from Gmail, Outlook or any IMAP inbox, and every email is saved in the lead profile.
What LIA doesMeta lead forms
Every Facebook and Instagram lead form comes in as a lead and the AI reaches out right away.
What LIA doesPhone calls (Anura)
Click-to-call with Anura from LIA, with an extension per sales rep: every call recorded and transcribed in the lead profile.
What LIA doesGoogle Calendar
Each sales rep's calendar next to their leads, meetings booked from LIA, a WhatsApp reminder 24 h before and a follow-up 24 h after.
What LIA doesMeetings (Fathom)
With Fathom, every meeting on Google Meet, Zoom or Teams is saved in the lead profile with a summary, action items and transcript.
What LIA doesYour CRM or ERP
HubSpot, Salesforce, Zoho CRM, Kommo, Tokko, Microsoft Dynamics and any system with an API.
What LIA doesFrequently asked questions
Does LIA use the official WhatsApp API?
Yes. LIA is a Meta Business Partner and connects the corporate number through the official WhatsApp Business API. It can also connect each sales rep's number, and both options can be combined.
Can I connect each sales rep's WhatsApp?
Yes. Each sales rep connects their number with their permission, and their conversations land in the same inbox as the corporate number, with them as the owner.
How do WhatsApp calls work in LIA?
The call rings in LIA and the first sales rep online answers it, or it is answered automatically. If nobody answers, it goes to voicemail. Sales reps can also call from the chat with the "Call" button. The recording and transcript of every call are saved in the lead profile.
What do I need to receive WhatsApp calls in LIA?
A WhatsApp number dedicated to the official API. The LIA engineer connects it during onboarding.
We'll show you how it would work with your team
In a demo we set up your company's case and show you what the manager sees and what each sales rep does.
