Meta Business Partner · Multi-agent WhatsApp

Multi-agent WhatsApp for several sales reps, with an AI Sales Manager

Each rep answers from their own phone. Once the enquiry moves to their WhatsApp, I stop seeing what happens: I don't know whether they replied, whether the customer is still waiting or what was left pending.

LIA connects your company's WhatsApp Business number or each rep's number in one place. Every enquiry is recorded as a lead with its owner, qualified by purchase intent, and the manager sees what is happening with each one without reading every chat. WhatsApp calls and phone calls are logged too, transcribed and summarised, so the sales process is visible end to end.

Three members of a sales team that works over WhatsApp review the day's activity in front of a laptop

For companies with 15, 20 or more sales reps

Multi-agent WhatsApp for teams of 15, 20 or more sales reps

With 15, 20 or more reps, each on their own WhatsApp, the manager can no longer see who is handling each enquiry. LIA connects the company number and each rep's own number in one inbox and shows the whole team's activity in a single panel, without reading every chat.

A sales team member working in LIA on a laptop, with the sales floor in the background

Every number and channel in one inbox

With 20 reps there are 20 WhatsApp numbers. LIA brings the shared company number and each rep's own number, plus Instagram, Facebook and web, into one omnichannel inbox. WhatsApp calls and phone calls that go through LIA also stay in each lead's history.

Visibility of the whole team in one panel

The manager sees each rep's pipeline, activity and unanswered leads in a single panel, across the connected numbers and channels.

Scales with no per-rep fee

Adding reps, numbers or channels does not change the price, which starts at USD 150 per month, and LIA integrates via API or webhooks with the CRM the company already uses, with a scope that depends on that system.

Lead distribution, per-rep reports and alerts for large teams, in sales team management.

One WhatsApp number for the whole team, or each rep's own number

LIA is a Meta Business Partner and connects to WhatsApp Business in two ways. The company picks one or combines both; in either case, every enquiry is recorded as a lead with its owner.

One corporate number shared by several sales reps

The company's number is connected to LIA through the WhatsApp Business API. Several reps answer from that same number, each with their own user, and every conversation is assigned to whoever handles it. The customer sees a single company WhatsApp.

Each rep's individual number

Each rep keeps their number and connects it to LIA. Conversations on those numbers are recorded just like the corporate one: with their lead, their owner and their last activity, visible to the manager.

The LIA and WhatsApp logos linked by connection lines: the official WhatsApp Business integration

In both cases recording is automatic: nobody has to create the lead or log the conversation. If you want to keep your current number and continue using the WhatsApp Business app, that is reviewed during implementation according to each company's setup.

What happens when an enquiry comes in

From the moment a customer writes until a rep handles it, LIA does four things without anyone entering anything by hand.

A new lead's conversation in LIA with the summary alongside: score, purchase intent, detected interest and tags

Automatic recording

The enquiry is recorded as a lead with the contact's details, the channel it came through and the full conversation.

Qualification by purchase intent

LIA reads the conversation and qualifies the lead as hot, warm or cold, so the team handles what matters first.

Routing to the owner or to the lead pool

Depending on the company's configuration, the lead goes to the rep in charge or to a lead pool from which authorised reps take opportunities.

Full history for whoever receives it

The rep receives the conversation and the contact's history, and continues the exchange with context from the very first message.

The full journey of a WhatsApp lead inside LIA is in AI WhatsApp CRM.

What the manager sees without opening each conversation

LIA organises the activity of the connected numbers by rep. The manager checks each team member's situation without reading their chats or listening to their calls: LIA transcribes and summarises them with AI.

LIA panel with total leads, conversion, response time and volume per rep: what the manager sees without opening each chat

Leads per rep

How many opportunities each team member is in charge of, what stage they are at and which channel they came from.

Last activity

When the last interaction with each lead happened and who had it, to tell an active conversation apart from a stalled one.

Opportunities without a reply

Leads waiting for an answer or past the inactivity time the company defined. LIA flags them and recommends what to work on first.

Pending follow-ups

Scheduled re-contacts and next actions that have not been done yet, by rep and by lead.

Supervision in detail, with what LIA automates and what a person decides, is in sales rep follow-up with AI.

Every rep's calls, logged: the sales process end to end

With LIA you can log every call each rep makes or takes: WhatsApp calls on the connected numbers, through the official WhatsApp Cloud API integration, and phone calls, made from LIA or through the company's phone system. Together with the chats, the manager sees each lead's full sales process, from the first message to the last call, without asking anyone to report it.

WhatsApp call logging

Incoming and outgoing calls on the connected WhatsApp numbers are logged through the official WhatsApp Cloud API integration, on the same numbers reps use to chat.

Phone calls from LIA or through your phone system

Reps can make and take calls from LIA, or LIA connects to the phone system or telephony provider the company already uses.

The sales process end to end

Each lead's record holds, in order, their chats, their calls and what was said in each one. The manager sees how the sale moved forward without piecing it together by hand.

AI call transcription and summaries

LIA transcribes every call and summarises it, so you know what was discussed without listening to it or asking the rep.

Calls per rep in the reports

Each rep's calls count in the manager's dashboard and in the reports, together with chat activity.

Full context when a lead is reassigned

If a lead moves to another rep, the new owner gets the chats and the call summaries and picks up where it was left.

How phone calls get connected, step by step: calls integration.

When a rep does not reply

When a lead goes past the inactivity time defined by the company, LIA detects it. What follows depends on the configured rules: they are alternatives each company combines, not a mandatory sequence.

LIA notifications when a rep does not reply: re-contact reminder and inactive lead alert

Notice to the rep

LIA can notify the rep in charge that a lead is waiting, with the context of the conversation, so they pick it up again.

Escalation

If the lead is not picked up within the configured period, LIA can escalate the case to the supervisor or manager so they decide how to proceed.

Reassignment

When the rule calls for it, LIA can reassign the lead to another rep or to the lead pool, with the full conversation and history.

Automatic re-contact

LIA can write to the customer to pick the opportunity back up, according to what the company configured for that case.

The company defines which actions are enabled and with what timing. LIA executes what is configured and keeps a record of what it did.

To re-contact a group of leads at once, LIA uses AI WhatsApp campaigns segmented with the same information.

LIA and customer team members working around a table with laptops

Multi-agent without paying for each rep

LIA starts at USD 150 per month on a monthly subscription. The price depends on the volume of managed conversations, not on how many people answer.

No charge per user, rep or channel

You can connect the whole sales team and every number you use. The number of reps or connected channels does not change the price.

Every module included

Omnichannel inbox, lead qualification, assignment, follow-up and real-time reports, with a limit on managed conversations per plan.

Meta Business Partner, implementation in 1 to 2 weeks

The WhatsApp Business integration is official. Implementation has no fee and is guided by an engineer from the LIA team.

Module details and pricing are in LIA modules and pricing.

Frequently asked questions about multi-agent WhatsApp

The LIA team working at the office

We run ads and get lots of enquiries on WhatsApp and Instagram, and the team wastes time on spam: which tool brings all the chats into one place?

LIA brings WhatsApp, Instagram, Facebook and web together in a single omnichannel inbox: every enquiry arriving through a connected channel is recorded as a lead in the same place, with its conversation and its owner. It also qualifies each lead's purchase intent from the conversation (hot, warm or cold), so the team handles what matters first and spends less time on enquiries that go nowhere.

Can reps' calls be logged?

Yes. LIA logs WhatsApp calls on the connected numbers, through the official WhatsApp Cloud API integration, and phone calls, made from LIA or through the company's phone system. Every call is logged in the lead's history, LIA transcribes and summarises it with AI, and it counts in the per-rep reports. Together with the chats, the manager sees each lead's sales process end to end.

Does multi-agent WhatsApp work for a team of 15 or 20 sales reps?

Yes. LIA connects the shared company number and the numbers of each of the 15 or 20 reps at the same time, and every conversation is logged as a lead with its owner in the same inbox, along with the WhatsApp calls and phone calls that go through LIA. The price does not change with the number of reps, numbers or channels: it starts at USD 150 per month and depends on the volume of managed conversations.

Can I use a single WhatsApp number for several sales reps?

Yes. The company's number is connected to LIA through the WhatsApp Business API and several reps answer it at the same time, each with their own user. Every conversation is assigned to whoever handles it, with its history, and the manager sees each rep's portfolio. The customer keeps seeing a single company number.

Can I keep using each rep's own number?

Yes. Individual numbers are also connected to LIA and their conversations are recorded just like the corporate number's: every enquiry becomes a lead with its owner and its last activity. You can combine both ways, for example a central number for new enquiries and each rep's number for the portfolio they already have. If you want to keep the number and continue using the WhatsApp Business app, that is reviewed during implementation.

Does LIA read my reps' conversations?

LIA reflects what happens in the numbers and channels the company connected: it records the conversations on those channels, qualifies them and organises activity by rep so the manager supervises without opening each chat. It reaches nothing outside those channels: a personal number that was not connected or an unrecorded visit stay out, unless they are logged in the system. WhatsApp calls on the connected numbers and phone calls that go through LIA are logged.

We show you how it would work with your team

In a demo we review how many reps you have, whether a shared number, individual numbers or both suit you, and which follow-up rules you need. No implementation fee.

LIA team meeting with a customer to review how to connect their team's WhatsApp numbers
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