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Laguzzi accounting firmIntegration · Instagram
Instagram integration: every direct message becomes an answered lead with an owner
LIA integrates with the company's Instagram account. Direct messages land in the same omnichannel inbox as WhatsApp, Facebook and the website; the AI agent replies 24/7, every enquiry is recorded as a lead, qualified by purchase intent and assigned to a sales rep. And LIA tells Meta how each lead ended up, so your ads learn which enquiries actually sell.
What LIA does with Instagram
Instagram stops being a separate inbox checked by whoever has the account's phone.
Direct messages in the omnichannel inbox
Instagram enquiries show up next to WhatsApp, Facebook and website ones, without switching apps.
Assignment and qualification
Every enquiry is owned by a sales rep, following the company's rules, and LIA qualifies its purchase intent as hot, warm or cold.
24/7 conversational agent
It answers, qualifies and routes Instagram enquiries after hours or at peak times, including when many come in from ads.
Meta knows which leads bought
LIA reports to Meta, through the Conversions API, how each lead ended up. Campaigns then optimize for sales, not just messages.
How it connects
A LIA engineer makes the connection during onboarding, with permission from the company account.
You connect the Instagram account
The LIA engineer connects the company's Instagram account with Meta's permissions.
Replies and assignment are defined
What the agent answers, who handles Instagram enquiries and which outcomes are reported to Meta.
Messages land in the inbox
From then on, every direct message is recorded as a lead.
- Supervision reflects what happens on the connected account.
- Adding Instagram or other channels does not change the price.
How the inbox works with several sales reps: WhatsApp CRM.
Other LIA integrations
They all end up in the same lead profile and the same reports by sales rep.
Corporate number through the official API and each sales rep's own number, in one inbox, with an AI that replies, alerts and calls.
What LIA doesMessages to the Facebook page land in the inbox as leads, answered by the AI, with an owner and alerts.
What LIA doesWeb chat
Your website chat handled 24/7 by the AI, by text or voice, asking for the details you choose and routing to a sales rep.
What LIA doesThe AI answers lead emails from Gmail, Outlook or any IMAP inbox, and every email is saved in the lead profile.
What LIA doesMeta lead forms
Every Facebook and Instagram lead form comes in as a lead and the AI reaches out right away.
What LIA doesPhone calls (Anura)
Click-to-call with Anura from LIA, with an extension per sales rep: every call recorded and transcribed in the lead profile.
What LIA doesGoogle Calendar
Each sales rep's calendar next to their leads, meetings booked from LIA, a WhatsApp reminder 24 h before and a follow-up 24 h after.
What LIA doesMeetings (Fathom)
With Fathom, every meeting on Google Meet, Zoom or Teams is saved in the lead profile with a summary, action items and transcript.
What LIA doesYour CRM or ERP
HubSpot, Salesforce, Zoho CRM, Kommo, Tokko, Microsoft Dynamics and any system with an API.
What LIA doesFrequently asked questions
Does LIA integrate with Instagram?
Yes. LIA connects the company's Instagram account and direct messages land in the omnichannel inbox, alongside WhatsApp, Facebook and web, as leads with an owner.
Does the AI agent answer Instagram messages?
Yes. LIA's conversational agent answers, qualifies and routes enquiries 24/7, including the ones that come in through Instagram.
Does LIA help improve my Instagram ads?
Yes. LIA tells Meta how each lead ended up through the Conversions API, so campaigns learn which enquiries turn into sales.
We'll show you how it would work with your team
In a demo we set up your company's case and show you what the manager sees and what each sales rep does.
